Hotels are in a constant battle for customers, and as such, they need to rely on well-built marketing strategies to stay competitive.

This post covers 5 effective online hotel marketing strategies that everyone should know, which will put your hotel above the rest:

• Use online reviews as a way to measure customer satisfaction and improve your service. Whether it's from your hotel website, surveys, TripAdvisor, or OTAs (like booking.com) - use online reviews to "listen in" to what your customers are saying. Fortify your hotel's best assets and strengthen areas that guests say needs improvement. It's nothing personal, just honest feedback to serve your guests better.

• Create a blog where you can post stories from within the hotel and your staff. Make sure the General Manager or Marketing Team can approve all of the content on this blog before it is published. By doing this and adding a human element to your brand, you will quickly see that you will have a community that is more than willing to share their experience about your hotel.

• Invest in high-quality images and videos that represent your property. Pro tip: dedicate a full day for the photo shoot and a corporate video shoot. Have a mood board ready beforehand and communicate your content strategy to the photographers/videographers ahead of time. Planning is key. If you're recording a video with a voiceover or people speaking, make sure the audio is clear and understandable. Use short but well-constructed calls to action that lead viewers to your website or social media pages.

• Offer promotions on social media that people can share and post their experience at the hotel. This is a great way to increase followers and also engagement. Create fun memes and contests that people will want to share with their friends and followers. Maximize your Instagram engagement by using Reels to create short-form informative and entertaining videos. Don't forget to use trending music too.

• Post with purpose and start a conversation with your audience on social media to help them feel more connected to the hotel. As much as possible, skip the promotional content for the ads and stay unique and genuine on social media. Throw in a bunch of carefully selected hashtags too, and you're all set for success.